New Betting Sites in Kenya 2026 – Reviews, Offers
The Kenyan betting industry is one of the most vibrant in Africa. Because the Betting Control and Licensing Board (BCLB) maintains strict regulations, players can feel safe using a list of new betting sites in Kenya that are fully licensed.
Since 2020, several global giants and niche platforms have secured licenses to operate in the country. These new betting websites focus on mobile-first experiences, as most Kenyans prefer using betting apps to place their wagers. These platforms often bring advanced technology, such as “edit my bet” features, detailed live statistics, and instant withdrawals via mobile money.

Best New Betting Sites in Kenya
The list of new betting sites in Kenya includes operators that have started operating in this country over the past five years. Each site brings different features and bonuses to attract Kenyan bettors. The following table compares welcome bonuses and key benefits of these operators.
| Betting Site | BCLB License Year | Welcome Bonus | Key Benefits & Unique Features |
|---|---|---|---|
| Betwinner | 2021 | 100% up to 19,500 KSH | Multi-LIVE feature, 24/7 support, fast Android/iOS app |
| 22bet | 2020 | 100% up to 19,000 KSH | Over 1,000 daily events, easy one-click registration |
| 1xbet | 2020 | 200% up to 26,000 KSH | Highest odds in Kenya, advanced live streaming, edit bet |
| Helabet | 2021 | 100% up to 10,000 KSH | SMS betting, daily rebates, lightweight mobile site |
| 1win | 2022 | 500% up to 110,000 KSH | High bonus percentage, integrated movie theater, 1win TV |
| Melbet | 2020 | 230% up to 33,500 KSH | Huge loyalty program, e-sports focus, Birthday free bets |
| BC Game | 2023 | 100% Match + 20 Free Bets | No-limit withdrawals, modern crypto-betting, provably fair |
How to Choose a New Betting Site
When looking for a new platform, a player should consider several factors to ensure they are using the best betting sites in Kenya. Here are the most important criteria:
- Legal Licensing: Always ensure the site is licensed by the BCLB. This protects the player’s funds and personal data;
- User Experience: The best betting apps should be fast, easy to navigate, and work well on low-end smartphones;
- Market Variety: A good site offers more than just the basics. Look for a wide variety of football betting sites that cover local leagues as well as international ones like the English Premier League;
- Odds Quality: Higher odds mean higher potential returns. Compare the odds on a few match outcomes before signing up;
- Payment Support: Ensure the platform supports M-Pesa or Airtel Money, as these are the primary payment methods in Kenya.
How to Start Betting on a New Betting Site
Getting started on a new platform is usually a quick process. Most new betting sites have simplified their registration to attract more users.
- Registration. Visit the official website or download the app. Click on the “Join” or “Register” button;
- Enter Details. Provide a phone number, a secure password, and sometimes a promo code to claim new betting sites in Kenya with bonus deals;
- Verification. Most sites will send an SMS code to the provided phone number to verify the account;
- Deposit. Go to the “Deposit” section and choose a mobile money provider. Enter the amount and confirm the transaction on the phone;
- Place a Bet. Navigate to the sports section, select a match, and add it to the bet slip.

Review of the Best New Betting Sites in Kenya
Each of the newest betting sites in Kenya has its own strengths. Here is a closer look at the top contenders.
Betwinner
Betwinner has quickly become a favorite due to its user-centric design. It offers a high-quality app that mirrors the desktop experience perfectly. They are well-regarded for their “Multi-Live” feature, which allows players to track several live games at once.
22bet
As one of the prominent football betting sites, 22bet provides an incredible depth of markets. Whether it is the Kenya Premier League or a minor European league, 22bet usually has the match available. Their simple one-click registration is a major draw for many.
1xbet
1xbet is known globally for having some of the most competitive odds in the industry. For Kenyan players, it offers a massive welcome bonus and frequent “Lucky Friday” promotions. It is a comprehensive platform that includes virtual sports, casino games, and live streaming.
Helabet
Helabet focuses on simplicity. The website is lightweight and loads quickly even on slower internet connections. It is a great choice for those who want a straightforward betting experience without too many distracting advertisements.
1win
This site stands out for its massive welcome package. 1win offers a cumulative 500% bonus across the first four deposits, which is higher than most other new betting websites. They also feature a unique “1win TV” section where users can watch movies and series.
Melbet
Melbet provides a very stable platform with a strong focus on security. Their mobile app is highly rated for its security features, including biometric login. They offer a great variety of e-sports and niche sports like cricket and tennis.
BC Game
BC Game is the latest entry on our list. It is a modern platform that caters to the growing interest in cryptocurrency. While it supports traditional payments, it is one of the best sites for those who prefer using Bitcoin or Ethereum for their betting activities.
Bonuses and Promotions on New Betting Sites
New betting sites compete through bonus offers that range from 100% to 500% of the first deposit. Each operator sets specific terms and conditions for bonus claims. The following bonuses are currently available in 2026.
| Website | Welcome Bonus | Other Notable Bonuses & Promotions |
|---|---|---|
| Betwinner | 100% up to 19,500 KSH | 100% Bet Insurance, Thursday Reload, Nil-Nil Draw Offer |
| 22bet | 100% up to 19,000 KSH | Friday Reload Bonus, Weekly Rebate, Accumulator of the Day |
| 1xbet | 200% up to 26,000 KSH | Lucky Friday, X2 Wednesday, Birthday Free Bet, Hyper Bonus |
| Helabet | 100% up to 10,000 KSH | Daily 25% Deposit Bonus, VIP Cashback, Rebate Bonus |
| 1win | 500% up to 110,000 KSH | 30% Casino Cashback, Leaderboard Prizes, Free 70 Spins |
| Melbet | 230% up to 33,500 KSH | 100% Refund on Accumulators, Champion Bet, Birthday Gift |
| BC Game | 100% Match + 20 Free Bets | Lucky Spin, Daily Tasks, Rakeback, Monthly VIP Bonus |
Payment Systems and Banking Options
Betting sites in Kenya support multiple payment methods for deposits and withdrawals. M-Pesa dominates with 75% of all transactions. Each operator processes payments within specific timeframes and limits.
| Site | Payment Methods | Minimum Deposit (KSH) | Minimum Withdrawal (KSH) |
|---|---|---|---|
| Betwinner | M-Pesa, Skrill, Crypto | 112 | 200 |
| 22bet | M-Pesa, Neteller, Mastercard | 150 | 200 |
| 1xbet | M-Pesa, Visa, Ethereum | 112 | 200 |
| Helabet | M-Pesa, Skrill, Bank | 112 | 200 |
| 1win | M-Pesa, Crypto, Airtel | 100 | 200 |
| Melbet | M-Pesa, Visa, Neteller | 150 | 200 |
| BC Game | Crypto, M-Pesa, Bitcoin | 50 | 100 |
Popular Sports for Betting on New Platforms in Kenya
The new betting websites in Kenya offer a vast array of sports to cater to diverse interests. While football remains the leader, other sports have seen significant growth in popularity.
- Football: By far the most popular choice. Fans bet on the Kenya Premier League, English Premier League, La Liga, and major tournaments like the AFCON and Champions League;
- Basketball: The NBA is a huge draw for younger Kenyan bettors, offering many markets for individual player performances and point totals;
- Rugby: With Kenya’s strong national team performance in the Rugby Sevens, betting on rugby tournaments has become a staple;
- Athletics: As a global leader in long-distance running, major marathons and Olympic track events attract significant interest from local punters;
- E-sports: Modern platforms now offer extensive markets for games like FIFA, CS:GO, and Dota 2, appealing to the tech-savvy generation.
Advantages of Choosing New Betting Sites
New betting sites in Kenya offer several benefits compared to older operators. Competition drives innovation in features and bonuses. The newest operators invest heavily in mobile technology and payment processing speed. There are several distinct benefits:
- Modern Technology: New Betting Sites use the latest software, meaning their betting apps are usually faster and less prone to crashing;
- Better Odds: To compete with giants like SportyBet or Betika, new companies often reduce their margins, giving players higher payouts;
- Innovative Features: Features like “Cash Out,” “Bet Builder,” and high-definition live streaming are more common on new platforms;
- 24/7 Support: Most newer platforms offer live chat support directly in the app, which is often faster than email.
Conclusions
The landscape of betting sites in Kenya has changed significantly. The arrival of brands like Betwinner, 1win, and BC Game has brought more competition, which benefits the player. These new betting sites offer larger bonuses, better mobile applications, and a wider variety of sports.
Whether you are looking for football betting sites with the best Premier League odds or new betting websites with the fastest payouts, there is an option available. Always remember to bet responsibly and choose platforms that are licensed for your safety.
FAQ
Are new betting sites in Kenya safe to use?
Are new betting sites in Kenya safe to use?
Yes, as long as they are licensed by the Betting Control and Licensing Board (BCLB). Always check for the license number at the bottom of the website.
Can I use M-Pesa on all new betting websites?
Can I use M-Pesa on all new betting websites?
Almost all new betting sites in Kenya support M-Pesa as it is the most popular payment method. However, international-only sites might require a wallet or card.
What is the minimum deposit on these sites?
What is the minimum deposit on these sites?
Minimum deposits vary, but most sites allow you to start with as little as KES 10 to KES 100.
How do I claim a welcome bonus?
How do I claim a welcome bonus?
Usually, you just need to register and make your first deposit. Some sites require you to enter a promo code during the registration process.
Do new sites have mobile apps?
Do new sites have mobile apps?
Yes, the newest betting sites in Kenya almost always launch with dedicated Android and iOS betting apps to ensure a smooth mobile experience.
